The European tea and herbal infusions industry is comprised of a broad variety of companies ranging from small specialized enterprises to well-known international brands. These companies are active in the field of sourcing raw materials, wholesale trade, international trade and manufacturing, including packaging, of tea, herbal infusions and extracts thereof. Regardless of the structure and size of these companies, they all share common values and goals. THIE provides the European framework to represent their interests at European level with the necessary degree of vigour. Together solutions can be found and realised.